The most common challenges companies face when defining marketing roles within their company and unique insights on how to mitigate these issues.
We reveal Apple’s underlying motivations and the impact these changes will have on developers.
Problems associated with applying popular A/B testing methods and tools for ASO.
Tips for refining your media strategy during the 2016 presidential elections.
Shocking data from Tune shows that 42% of app installs are reinstalls. Wondering what this means for ASO?
The impact of localization and culturalization, and best practices to increase global visibility and boost CVR.
iOS 12 updates center around creating a more personalized user experience. Here’s what this means for app publishers.
The strategy behind increasing Wallapop’s App Install Conversion Rates by more than 26%.
Most app developers that are part of the Apple Development Program have no idea they are sitting on a data goldmine.
Google Play is rolling out all-new App Store Listings! Discover how the redesign will impact developers and their App Store Optimization (ASO) strategies.
Book app store page CVR and cut CPI with these best practices.
Part 1/3 on how to collect & analyze data on iTunes Connect to know the impact of iOS 11 on your app marketing performance.
Part 2/3 on how to collect & analyze data on iTunes Connect to know the impact of iOS 11 on your app marketing performance.
Part 3/3 on how to collect & analyze data on iTunes Connect to know the impact of iOS 11 on your app marketing performance.
How to Leverage the Olympics to Advance Your Digital Marketing Efforts (Without Pissing off the IOC)
Ways to leverage mobile, social, and video to tap into the Olympic-frenzy and reach consumers online.
Finally, a way to measure the ROI of your App Store Optimization (ASO) efforts. This article explains what traffic sources to segment for analysis and
From now until the end of Christmas ad auctions will be exceedingly competitive—here’s how to get through the year unscathed.
Google and Facebook are two platforms that have both built and killed business plans. Staying compliant with their advertising regulations is the best way to
No longer do we have to make decisions online like those offline—relying on faith and intuition.
You are always at risk of having an ad disapproved, an account disabled, and a domain banned on account of issues pertaining to compliance. Here’s
Looking to scale a profitable Google Display Network (GDN) campaign? This should help! Here are 5 tips we have used to scale our clients’ campaigns.
Learn how new Facebook Messenger features and chatbots can help you increase engagement and sales.
New policy initiatives and an imminent crackdown on advertisers.
The ultimate guide to cut costs and still have an ROI positive conference sponsorship.
Google announced that come September 21, “Converted Clicks” will be entirely phased out and replaced with the “Conversion” metric.
Google Play Store is expected to roll out a redesign of Play Store App Listing pages. We developed a page where you can access the
StoreMaven launches ASO Tool Box for Google Chrome, the only ASO extension for previewing any app, in any localization.