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Framework for Scoping Key Marketing Roles
Learn how to leverage the RevelOne Marketing Role Framework to scope key Marketing roles for your organization.

RevelOne Role Framework for B2B Marketing Leader
Use the RevelOne Marketing Role Framework to scope a B2B Marketing Leader for your organization.

Marketing Role and Skill Challenges in The Tech World
The most common challenges companies face when defining marketing roles within their company and unique insights on how to mitigate these issues.

RevelOne Marketing Org Chart for E-Commerce
Use the RevelOne Marketing Org Chart to know how to structure your E-commerce marketing team.

ASO Landscape and 2018 Predictions
Recap of the most momentous App Store Optimization (ASO) advances of 2017 that will change app marketing as we know it.

iOS 11 App Store Updates and Its Impact on App Discovery
We reveal Apple’s underlying motivations and the impact these changes will have on developers.

The ASO A/B Test Bluff: Why You Pay Less and Lose More
Problems associated with applying popular A/B testing methods and tools for ASO.

Measuring the Impact of ASO? Read This First
Best practices used for measuring the ROI for App Store Optimization (ASO) and key resources.

3 ASO Tests You Should Start With on iOS 11
The iOS 11 App Store redesign is an absolute game changer in the realm of ASO. Start with these 3 ASO tests so you don’t

How The US Presidential Elections Hurt Digital Advertisers
Tips for refining your media strategy during the 2016 presidential elections.

What Does New Data on Reinstalls Mean for App Store Optimization
Shocking data from Tune shows that 42% of app installs are reinstalls. Wondering what this means for ASO?

Best Practices for App Store Localization and Culturalization
The impact of localization and culturalization, and best practices to increase global visibility and boost CVR.

iOS 12 and the New Era of App Store Personalization
iOS 12 updates center around creating a more personalized user experience. Here’s what this means for app publishers.

Case Study: How Wallapop Increased App Install Conversion Rates by More Than 26%
The strategy behind increasing Wallapop’s App Install Conversion Rates by more than 26%.

5 Components of a Winning ASO Strategy
Based on our work with top developers, we identified 5 key components of a winning ASO strategy.

How to Use iTunes Connect to Measure Your ASO Impact
Most app developers that are part of the Apple Development Program have no idea they are sitting on a data goldmine.

iOS 11.1.1 Update and App Store Optimization
Since Apple never publishes release notes, our experts decided to explore whether iOS 11.1.1 can impact your ASO strategy.

App Store Increased Screenshot Limit
You can now display up to ten Screenshots on your App Store Product Page! So, what does this mean for your App Store Optimization (ASO)

What the Google Play Redesign Means for Developers and ASO
Google Play is rolling out all-new App Store Listings! Discover how the redesign will impact developers and their App Store Optimization (ASO) strategies.
![[Infographic] iOS 11 App Store Gallery Guide](https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_768/https://www.shiraleffel.com/wp-content/uploads/2019/07/Artboard-1-768x402.png)
iOS 11 App Store Gallery Guide
This guide details all Gallery assets and format options available on the iOS 11 App Store, as well as the visual impacts of each.

10 Killer App Store Tips to Boost Your Conversion Rate
Book app store page CVR and cut CPI with these best practices.
![[Part 1] Search Traffic: How to Use iTunes Connect to Measure the Impact of iOS 11 on Your App Store](https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_768/https://www.shiraleffel.com/wp-content/uploads/2019/07/Artboard-3-8-768x403.png)
Part 1: How to Use iTunes Connect to Measure the Impact of iOS 11
Part 1/3 on how to collect & analyze data on iTunes Connect to know the impact of iOS 11 on your app marketing performance.
![[Part 2] Browse Traffic: How to Use iTunes Connect to Measure the Impact of iOS 11 on Your App Store](https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_768/https://www.shiraleffel.com/wp-content/uploads/2019/07/Artboard-3-8-2-768x403.png)
Part 2: How to Use iTunes Connect to Measure the Impact of iOS 11
Part 2/3 on how to collect & analyze data on iTunes Connect to know the impact of iOS 11 on your app marketing performance.
![[Part 3] Referral Traffic: How to Use iTunes Connect to Measure the Impact of iOS 11 on Your App Store](https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_768/https://www.shiraleffel.com/wp-content/uploads/2019/07/covers_part_3a-768x403.png)
Part 3: How to Use iTunes Connect to Measure the Impact of iOS 11
Part 3/3 on how to collect & analyze data on iTunes Connect to know the impact of iOS 11 on your app marketing performance.

9 ASO Tips for the All-New iOS 11 App Store
Apple just announced that iOS 11 will be released Tuesday, September 19. Get your iOS 11 App Store ready with these 9 App Store Optimization

iOS 11: The Ultimate App Store Guide
Take a walk through the all-new iOS 11 App Store. In this extensive guide, we expound all changes made to the iOS 11 App Store

How to Leverage the Olympics to Advance Your Digital Marketing Efforts (Without Pissing off the IOC)
Ways to leverage mobile, social, and video to tap into the Olympic-frenzy and reach consumers online.

How to Write Compelling Ad Headlines That Convert
Since webpages are flooded with content, headlines are the most important lines of ad copy. Learn how to create click-worthy ad headlines.

iTunes Connect App Analytics Update: An ASO Game Changer
Finally, a way to measure the ROI of your App Store Optimization (ASO) efforts. This article explains what traffic sources to segment for analysis and

Why Christmas Isn’t So Merry for Digital Marketers
From now until the end of Christmas ad auctions will be exceedingly competitive—here’s how to get through the year unscathed.

Part 1: What is Compliance & Why Do Platforms Forge Promotion Policies?
Google and Facebook are two platforms that have both built and killed business plans. Staying compliant with their advertising regulations is the best way to

Solving the Most Common Challenges to A/B Testing Ad Copy on the GDN
No longer do we have to make decisions online like those offline—relying on faith and intuition.

Best Practices Guide To Google And Facebook Compliance
You are always at risk of having an ad disapproved, an account disabled, and a domain banned on account of issues pertaining to compliance. Here’s

5 Tips for Scaling a Profitable Campaign on the GDN
Looking to scale a profitable Google Display Network (GDN) campaign? This should help! Here are 5 tips we have used to scale our clients’ campaigns.

Boost Engagement & Sales with Facebook Messenger Ads
Learn how new Facebook Messenger features and chatbots can help you increase engagement and sales.

New Facebook Policy Could Put Your Accounts at Risk
New policy initiatives and an imminent crackdown on advertisers.

How to Boost Traffic to Your Conference Booth
If you need help with planning a successful summit, convention, trade show, conference, or event sponsorship—this article is for you.

5 Reasons Why You Should Work with Quality Score
As our company continues to grow, we thought to share 5 sound reasons why you should come work with us!

7 Steps To Sponsoring a Conference with a Low Budget
The ultimate guide to cut costs and still have an ROI positive conference sponsorship.

Google Set to Toss Out “Converted Clicks” – Problems and Solutions
Google announced that come September 21, “Converted Clicks” will be entirely phased out and replaced with the “Conversion” metric.

StoreMaven Offers Instant Access to New Google Play Store Design
Google Play Store is expected to roll out a redesign of Play Store App Listing pages. We developed a page where you can access the

StoreMaven Launches ASO Tool Box for Google Chrome
StoreMaven launches ASO Tool Box for Google Chrome, the only ASO extension for previewing any app, in any localization.
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