Because copy matters.


I help companies reach their goals by crafting strategic, clear, compelling, and creative copy.

Hello, I’m Shira Leffel!

So glad you’re here and I hope I can be of help. I’m an independent content strategist and contractor. I tend to focus on B2B & B2C high-tech startups but I’m always open to new challenges. For projects that require creative and technical collaboration, I work with a network of talented designers and WordPress developers to deliver agency-style support.

Content, Copy, and Design Ideation

I don’t just craft good content. I also help you come up with creative ways to present it, and strategic ways to distribute it.


Solutions for all your content needs



  • Content Writing/Editing
  • Digital/UX Writing
  • Ghost Writing
  • Advertising Copywriting
  • Technical Writing
  • SEO Copywriting


  • Website Design/Redesign
  • Marketing/Content Strategy
  • Brand Voice, Tone, & Style
  • Inbound Marketing
  • Industry Event Marketing
  • Email Marketing 

Agency-Style Support

For projects that require creative and technical collaboration, I work with a network of talented designers, WordPress developers, and digital marketers.

Don't listen to me, listen to them


We hired Shira as a copywriter, but got so much more. She became our content strategist, project manager, and overall owner of our website launch⁠—all while working 5,000 miles away. I would hire her again without hesitation.

Gary Calega – Managing Partner, RevelOne

Shira is a pleasure to work with. She brings a thoughtful, strategic perspective to messaging, works collaboratively to incorporate feedback, and isn’t afraid to challenge you when she has a strong point of view.  I would work with her again in a heartbeat.

Scott Kabat – Founding Partner, 621 Consulting

Nadav Zifroni

Shira has been our go-to for strategic copy. She has the ability to think of the best messaging and placement with a strong empathy for the user experience. It’s been a pleasure working with her and I value our continued collaboration.

Nadav Zifroni – Customer Success Manager, Infinigrow

Shira asked questions in a way that helped us refocus our approach and she redefined our long-term marketing strategy. Her project management skills coupled with her network of talented designers and developers makes working with her super convenient.

Jay Sample – President, Online Readiness


Contact me

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